H&M(H&M spells correctly, however, some call "Ash and em", "Ha and em", "Ha em", "XM") - a Swedish company whose name comes from the names of two stores (Hennes and Mauritz, from which the H & M company was subsequently formed.
H&M is Europe's largest clothing retailer and offers men's, women's, teens' and children's collections with trendy contemporary designs and variety. At the same time, according to the company itself, design and quality are not a matter of price for H&M: they always try to offer their customers fashionable and good-quality clothes with an unsurpassed price-quality ratio.
First of all, it is high quality clothing from a Swedish manufacturer. The company cooperates only with the best suppliers of textile raw materials, and tailoring is carried out on high-precision equipment. In addition, any model of clothing looks stylish and modern, because all the elements are thought out by the company's designers.
Another reason is favorable prices, which are made up of several factors. Firstly, H&M has its own designers, and secondly, the company's products are sold without intermediaries. Thirdly, significant volumes of manufactured products also play an important role in pricing, which, by the way, does not affect the quality of clothing at all. And fourthly, this is a well-thought-out logistics system - H&M has its own warehouses throughout Europe and established links with carrier companies.
An important role is played by the breadth of the range. On the website of the H&M online store you will find any clothes for men and women, as well as children's clothes, and in addition, the range is constantly updated, and not only individual models of clothing appear, but entire collections, as befits every self-respecting manufacturer of such products.
As already mentioned, the range of clothing in each category is amazing, moreover, in the H&M online store you can buy not only various items of clothing, but also shoes and home textiles. In order to view products in a particular category, select the desired section from the top menu.
From clothes you can choose T-shirts and T-shirts (only for men), shirts, hoodies and sweatshirts (only for men), cardigans and jumpers, jackets and suits (for women - jackets and vests), jackets and coats, trousers, jeans and shorts, as well as sportswear, swimwear, underwear, socks and accessories. For women, the following categories are also available: jumpsuits, sleepwear, tights, maternity clothes, swimwear, dresses and skirts, tops and blouses. In addition, there is a separate section for shoes, a section with current promotions and offers, and you can also choose the type of clothing depending on the style: for example, clothes in light colors, for street style, in gray tones, summer models, etc. Finally, Collections are also available.
Children's clothes and shoes are conveniently sorted into categories depending on age. Here you will find any products for everyone: from babies to teenagers. Separately, it is worth noting the Home category, where home textiles are presented. There you can choose sofa cushions, bed linen, towels, bath mats, shower curtains, blankets, as well as decor items, candles and candlesticks, glassware, kitchen utensils and towels, tablecloths and napkins, serving runners, aprons, carpets and much more. At the same time, there is also a convenient sorting by the desired room in the house and by design (section "Style").
Despite the bargain prices, shopping at H&M can be even cheaper. To get started, take a look at the "Sale" section (available in the main menu) - there are all the products that can currently be bought at a discount. And here, too, you can select a specific category for a faster and more convenient search. Also, various promotions are periodically held in the online store: for example, free shipping with a promotional code, discounts on the first order, and others. Finding out about all the current offers from H&M is easy if you regularly visit the page of this online store on Picodi. In addition, on Picodi you can always find any currently available promotional codes for activation when placing an order on the H&M website.
Visit our page " Black Friday 2019 and buy stylish XM clothes even cheaper! The most famous band in the world every year participates in the Black Friday promotion and sells past collections at competitive prices, and also offers a "look" of new seasons with discounts up to 50%. Also stay tuned for promo codes. H&M in the Cyber Monday promotion - in November and January " cyber monday” brings together millions of satisfied customers around the world, including in Russia.
In the official H&M online store in Russia, you can get an additional discount on your order by using the discount code. The code must be specified in the basket when placing an order in a special field. You can see where this field is located in the screenshot below.
Enter the code and click the "Add" button for the discount to be credited.
H&M (Germany) - practical luxury for the whole family!
The official website of H&M (Germany), founded in 1947, offers consumers women's, men's, children's clothing, shoes and accessories, as well as household goods and cosmetics. In addition, the brand owns about 2,000 boutiques located in more than 40 countries around the world.
Despite the fact that the materials are purchased by the company from third-party manufacturers, all brand products are of excellent quality and relatively low prices. In addition, the range of this manufacturer is extremely wide and able to satisfy every taste. In the catalog of products of the H&M online store in Germany, there are models to their liking both for fans of the classics and for adherents of the most modern trends.
The brand's products are always in line with the latest fashion trends, but at the same time they are quite practical. Thus, H&M is the perfect balance between fashion, comfort and price.
The company also promotes respect for nature and human health, so all products are made from environmentally friendly natural materials and with minimal damage to the environment.
The brand pays great attention to the creative process of creating collections. In order to search for new ideas, the H&M team travels around Germany and other countries of the world, getting to know local cultural traditions. The results of the creativity of the creative designers of the brand can be found in the catalogs of the official website of H&M in Germany, which are constantly updated due to the appearance of new models.
Children's collection H&M. Safety and comfort for children!
Every mother knows how difficult it is to dress a child fashionably, beautifully, and also with high quality. This is especially difficult for those families who cannot afford to buy clothes for children in boutiques. But children's things sold in the markets are often of dubious quality and unreasonably high prices.
Now you have the opportunity to take care not only of the beautiful appearance, but also of the comfort and environmental safety of your kids! The catalogs of the H&M online store contain many magnificent models of children's clothing made from natural fabrics, which are now available not only to citizens of Germany and other European countries, but also to residents of Russia. Things created with love and attention to the needs of the child retain their appearance for a long time even with frequent washing, are comfortable, do not cause allergic reactions.
And frequent sales and significant discounts provided by the company guarantee that your purchase will be not only pleasant, but profitable!
EuroMail is a reliable intermediary between you and Europe!
The quality and variety of goods in online stores in Europe is amazing. And, of course, buyers from Russia and the CIS countries would also like to fully join these benefits.
However, when shopping on many foreign Internet sites, the buyer is disappointed to find that, for example, in a store there is a quota for the number of purchases for Russian citizens. Or he does not have the opportunity to pay in rubles, and the seller does not accept a plastic card registered in Russia for payment at all. Or a language barrier is preventing the customer from making a bargain because it's hard to find mutual language with employees of the online store, and the information on the site is not entirely clear. And even if you were able to buy the thing you like, then there are problems with delivery.
In all these cases, you cannot do without a competent intermediary armed with all the necessary knowledge, skills and capabilities. It was to provide all the necessary assistance to buyers from Russia and other Russian-speaking countries that the EuroMail company was created.
Now you can buy any quantity of goods from any website in Europe and around the world! At the same time, all the hassle of buying and delivering will go to us, and you just have to wait for the package, which is guaranteed to be delivered to you as soon as possible!
Shop safely and comfortably - with EuroMail!
With the Euro Mail service you can make purchases in all stores in Europe!
Ordering your favorite H&M items in the catalog via the Internet is easy. For ease of choice, there is a dimensional grid. The manufacturer also offers a wide range of shoes, accessories and cosmetics. Special attention is paid to children's products. The raw material from which they are made is organic cotton. Moms and dads can buy clothes for their children without a doubt. The delicate and sensitive skin of babies will be under reliable protection. Also in the online store you can pick up hats, tights, bracelets, elastic bands, hairpins, warm gloves. They will certainly complement the image of the baby. H&M brand stores often delight their customers with good discounts and tempting promotions. During their period, you can purchase models of past seasons at reasonable prices. Balanced price and quality is what designers want to achieve in the first place. If you value time, hurry up to order high-quality H&M clothes without leaving your home.
Now it has become much easier to buy goods from Germany via the Internet. And delivery is the concern of the EuroMail service for purchasing goods abroad. We, as an intermediary between the buyer and H&M, take care of this.
MEN'S CLOTHING
Interview with a fashion expert from St. Petersburg German Starikov
About men's fashion trends, how to follow them and what is fashionable does not mean expensive
Tell us about your work. Why is men's fashion a priority for you?
My job is a constant analysis of fashion trends. Both in the women's and men's segment. Now men have also become interested in fashion. I see the purpose of my work in bringing modern fashion trends to people, teaching them how to use them, apply them in everyday life. Fashionable men's or fashionable women's clothing is not only catwalks. Much of what we see at various shows around the world from Milan to Moscow is not livable. My area of interest is fashion applicable, living, fashion for people. This is what allows a person to be in trend every day - at work, at meetings with friends, at some important events. To the question of the men's fashion segment - now this direction is more relevant than ever. Men in our time are demanding of their appearance no less than women. Men's clothing, fashionable men's clothing and its relevance is interesting.
What do you mean by "fashion menswear"? How do you think a man who follows fashion should look like?
Fashionable men's clothing, fashionable women's clothing is, first of all, harmony. Completely, it would seem, incompatible elements of the wardrobe can look organically in one ensemble. It happens that way too. I constantly attend fashion shows, analyze trends, fashion trends. New concepts are inspiring. That's how it should be! But this does not mean at all that what you see on the catwalk must be transferred to your wardrobe. There is a valuable idea here.
Do you have specific examples of Brands or fashion menswear designers that inspire you?
Are we talking exclusively about menswear? Returning to this topic, I would like to repeat - men now devote a lot of time to their appearance. For the most part, men have learned to create bright and individual images. Here another important question arises - how much financial investment does the so-called fashionable wardrobe require. Now a large number of brands have managed to find a compromise between price and quality. Fashionable men's clothing, stylish men's clothing - does not mean at all that it is expensive. In this sense, I really like to cite H&M as an example. When I see how men and women wear their collections, I can say with confidence that they have succeeded. H&M menswear collections are always in line with future and current trends in men's fashion. They have an amazing concept that fashion is accessible to everyone. At the same time, the things presented in stores and on the official h&m website seem to be interconnected and easily combined with each other. Here we are talking about the concepts of men's fashion and men's clothing. It is h7m men's clothing that allows a man who is not even very knowledgeable in matters of trends and the latest fashion trends to look in full accordance with them.
So you can be called a fan of the H&M brand?
Why not. If the concept of their approach to fashion is the same as mine, then sure. Eichendam offers men's clothing (as well as women's and children's clothing) of high quality and at an affordable price. Take a look at the official h and m website and make sure that there is a really large selection of men's clothing there. Models from basic to the most fashionable. Despite the fact that H&M has a certain gradation - DIVIDED, basic things, Premium Quality - they all go together perfectly. By the way, I'm wearing an H&M men's cotton shirt right now. I know what I am saying.
Tell us about future trends in men's fashion. And since you're such a fan of H&M, will these trends be reflected in their collections?
In general, must-haves such as classic menswear models will remain the basis of the men's wardrobe. This includes a classic men's coat, and a bomber jacket, always a white men's shirt, men's suit - black or dark blue. A beige crew-neck sweater and good old jeans will remain relevant. Since you asked about H&M, I can say that the menswear presented in the H&M online store fully meets these needs.
Do you think that men's interest in fashion will only grow?
Men are not fond of shopping in search of fashionable and high-quality clothes. Now all these problems are solved by online stores. Men are happy to order things, experiment with their style, express themselves. This is cool!
Refine informationRange: the emphasis is on basic clothes and shoes, although you can also find bright copies of things from the podium. Children's lines are in no way inferior to adults in terms of variety: there are things for the little ones, and school uniforms, and festive dresses, and a sports series, and accessories. In collections for teenagers, you can often find something for adults. In addition, H&M is the only major chain that produces, in addition to the usual clothing and footwear for men, women and children, also clothes for pregnant women.
Uniqueness: IKEA stores were born from the hypothesis that a person does not have to be rich to be able to appreciate quality design. H&M is the IKEA of the fashion world. H&M is also the first mass market chain to collaborate with a luxury brand. The first such project was carried out with the Chanel brand. Cooperation with Karl Lagerfeld turned out to be so successful that the company continued to produce capsules with famous brands: Jimmy Choo, Lanvin, Sonia Rykiel, Matthew Williamson, Marni, Maison Martin Margiela. The annual H&M collaborations are still one of the most significant events for fashionistas from all over the world. News about each new collaboration scatters in advance and has such a PR coverage that joint collections are sold out in a matter of hours.
Relevance: H&M does not copy catwalk hits as openly as Zara, but generally adheres to a similar strategy, instantly responding to trends and interpreting them in a democratic way.
Price policy: Jørgen Anderson, H&M's former global marketing director, summarized the company's pricing policy: “I want people to feel free to come to our stores if, for example, they have to go out in the evening and need a new topic. They won't hesitate for a long time whether to buy a thing for 10 euros, because - let's be fair - what is there to think about? This is such a ridiculous price that if you wish, you can donate the topic tomorrow to the nearest Salvation Army branch, since this thing cost you no more than two glasses of wine.
Story: Erling Persson, the founder of the company, opened the first store in 1947. He was inspired by American ready-to-wear boutiques, a store format new to Europe at the time, which he met during his travels in the US. By the way, the full name of H&M is Hennes & Mauritz.
The Swedish brand H&M has filled the world with stores built around the concept of "Fashion and quality at the best price." For 50 years, this attitude has justified many women for whom the desire to buy and remain at the forefront of fashion has become a life principle. The history of the appearance of H&M stores is as follows. In 1947, Erling Persson, a Swedish trader, decided to open a shop after a trip to the US, where he noticed that the profits of shops where you can buy good things at a low price are quite large.
The first store of the as yet defunct H&M brand was named "Hennes", which means "for her." The store, based on a borrowed "buy low" strategy, started selling only women's goods: trousers, sweaters, coats... The first success came to the stores and Persson bought the Mauritz Widforss company and renamed his stores to H&M, Hennes & Mauritz . Following the partnership, H&M launched a men's catalog line.
Today, H&M is an international brand with stores in 33 countries and more than 1,500 outlets. H&M is made up of hundreds of designers whose talent is to ensure that pants, sweaters and even cosmetics for customers who want to buy fashion items at fairly low prices are fully satisfied. The strategy of H&M stores was the aggressive delivery of news and the increase in collections in stores, the frequent updating of clothing catalogs. 
H&M clothing catalogs can be found on the official H&M website - http://www.hm.com. Catalogs in Russian are available for viewing at H&M Fashion
On the official site you can find not only store addresses, but register to make purchases in the online store, receive news about collections, new catalogs and news.
Russian-language domain H&M ww hm ru - - does not belong to the brand. To view the official HM site in Russian, you can use this link.
Well, fans of coupons, discounts and good music just need to go to the H&M website more often, and .... you will be happy
At the beginning of 2016, you can buy clothes in H&M stores not only in Moscow, but also in St. Petersburg, Rostov, Voronezh and Yekaterinburg.
H&M clothing is available for purchase through the sales catalog and the Internet. So far, however, the H&M online store is available in Sweden, Denmark, Finland, Norway, the Netherlands, Germany and Austria.
H&M does not have its own clothing manufacturing facilities, with about 700 independent suppliers supplying collections. This number of partners allows H&M to update collections frequently. About 60% of production is made in Asia, the rest, mainly in Europe.
H&M, unlike its main competitors (Zara, Bershka…), releases temporary collections created by famous designers (Karl Lagerfeld, Victor and Rolf, Roberto Cavalli, Sonia Rykiel, Lanvin…).
H&M announced its desire to open stores in Russia in 2008, although negotiations have been going on since 2005. H&M has signed agreements with IKEA, which is developing the Mega shopping center chain. The first H&M store in Moscow was opened in Mega in the spring of 2009.
H&M, when entering new markets, does not provide franchise rights and opens its own stores in all countries.
Addresses of H&M stores in MoscowMEGA Belaya Dacha 1st Pokrovsky proezd, 5 Moscow region, Lyubertsy district, +7-4956628060 Opening hours Mon – Sun 10:00 – 23:00 Addresses of H&M stores in RussiaSaint Petersburg Voronezh Rostov-on-Don |
